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How Customers Use Social Media to Shop Local

As Facebook becomes more business friendly it is making inroads as a way for customers to express their likes and dislikes about local businesses — and select where they shop.  For example, the “Like”...

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Why Your Online Reputation Makes a Difference

According to a 2012 survey by SteelHouse, an e-commerce company, 98 percent of shoppers said that online customer reviews have a major influence on their decision to purchase a product or service. The...

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